Monday, November 5, 2018

Week 9: The Block Church's Mission

      This week I will continue to observe the Block church website, this time, observing the websites main mission. On the homepage of the Block Churches website it states, "We are a spirit-led, Gospel Centered Community, Seeking a move of God". Based off of this statement I believe that their main audience would be directed at people who are already Christians. In addition their website definitely is also targeting young people, the website states, "We don't think the church should be normal, nor boring".To me, this line is speaking primarily to the younger generations because younger people tend to be turned off to the "conservative" ways when it comes to religion.



(Man in this photo seen wearing an NFL jersey)




The main goal of this website is to get the viewer to understand that the block church is not only focused on learning/hearing the word of God, but also being involved with the other church members known as, "The Block". Each of their tabs had the term "block" on them (as seen below). This website does a phenomenal job of getting people to understand what the block is all about community. 



   The one thing I found to be a negative about this website is that it is difficult to figure out when exactly their services and other activities are. They do say that their masses are held at noon on Sundays, but they don't go into the specifics on when the block groups meet, pray, ect. That being said, they do lay out their various outreach and philanthropist opportunities within the church (as seen in the image below)







     The mission for the church, as stated on the website, is, "We will pursue God, connect with each other, hear a relevant message, and celebrate his activity in our lives. Philadelphia is not a boring city, so we desire to express our love for God in a passionate and unique way!". Going off of this statement, the website does a phenomenal job portraying this message through texts and images. Almost all the images present on the website showcase people learning/working together.



This image is a great example of how well the website portrays their message through media. Not only do they have text that tells the viewer what their mission is, they also provide a YouTube link to a video that showcases what the Block Church is all about. 





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1 comment:


  1. Good response to questions. However this week you were suppose to look more at the text and organization of the site for your evidence, so using more quotes than images would be helpful. Also your summary of how your perception of the mission compares to the church's stated mission on the website is missing.

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Case Study Presentation: The Block Church

Church Studied: The Block Church Religious identity and mission : The Block Church is a non-denominational Christian multi site church t...